Abstract

The metaverse is an emerging virtual reality environment that offers new opportunities for start-ups to create innovative and disruptive business models. However, the creation of a disruptive business model in the metaverse is a complex, multidimensional and multifaceted challenge that involves understanding the metaverse market, user behaviour, technology trends, and regulatory considerations etc. This research categorically aim to explore the key factors and determinants of metaverse that can bring innovative solutions for the start-ups and start-up ecosystems that are aiming to create a disruptive business model. In this context, researchers have used the interpretative structural modelling technique to address this objective, which also shows the novelty of this study. It was found that, the key factors that play a key role in the creation of a disruptive business model for start-ups by leveraging metaverse technologies are immersiveness, interface, interactivity, interconnectivity, environmental fidelity, sociability and security. Hence, this research essentially endeavours to provide valuable and actionable insights for start-ups and other stakeholders looking to create disruptive business models in the Metaverse.